Fanalytics Blog

Weekly content pertaining to sports analytics & fandom

2 days ago3 min read

2024 Top 5 Fandom Events: Jake Paul Nudges out Caitlin Clark

Top 5 Fandom Moments of 2024: Marketing Insights and Cultural Phenomena Introduction CLICK HERE for the THE PODCAST Welcome to Fanalytics...

3 comments

Unveiling the Fandom Evolution: Key Insights from 2024 - Part 1 Rogan, Deadpool, Swift, Prescott, and the Costco Guys

Mike Lewis

Dec 103 min read

Unveiling the Fandom Evolution: Key Insights from 2024 - Part 1 Rogan, Deadpool, Swift, Prescott, and the Costco Guys

These week's podcast begins our countdown of the most impactful fandom events of 2024 and the core marketing lessons. These week is 10...

10 comments

Ultimate Boxing (and Marketing) Showdown: Tyson VS Paul

Mike Lewis

Nov 143 min read

Ultimate Boxing (and Marketing) Showdown: Tyson VS Paul

GET THE full podcast HERE This week, we're diving into the biggest boxing event of the year. Now, I'm not claiming it's going to be the...

13 comments

Mike Lewis

Nov 74 min read

MLB Future Fandom Report - Part 1

Major League Baseball, alongside the NFL, has been one of the two cornerstones of American sports culture. At least, that’s what baseball...

21 comments

The WNBAs (Missed) Caitlin Clark Opportunity

Mike Lewis

Oct 241 min read

The WNBAs (Missed) Caitlin Clark Opportunity

I think the WNBA is the most fascinating sports business story of the year. A unique mainstream star in Caitlin Clark. Jealousies and...

14 comments

A Master Class in Fandom Marketing: Green Day's Nostalgic Promotion Strategy

Mike Lewis

Oct 112 min read

A Master Class in Fandom Marketing: Green Day's Nostalgic Promotion Strategy

Introduction (Note- I let the AI write this based on the TikTok and Youtube Videos) In today's rapidly evolving market, where the battle...

13 comments

Mike Lewis

Oct 81 min read

Sports Marketing and Analytics Course

This one is a public service post. The post about my upcoming course on Sports Marketing and Analytics in the Spring of 2025 at Emory. I...

7 comments

MLB 2024 Review: Ohtani, Judge, Skenes and the White Sox

Mike Lewis

Sep 241 min read

MLB 2024 Review: Ohtani, Judge, Skenes and the White Sox

Fanalytics Podcast: The Future of Major League Baseball - Key Players and Troubling Trends In this episode of the Fanalytics podcast,...

8 comments

Mike Lewis

Sep 126 min read

The Fandom Analytics Book

I finally took the time to write a book on fandom analytics. If you enjoy the blog and podcast content, the book would be a great next...

13 comments

Mike Lewis

Sep 31 min read

Analyzing the Intersection of Politics and Sports: A Deep Dive with Professor Mike Lewis

In this episode of the Fanalytics podcast, Mike Lewis, a professor at Emory University, explores the interplay between politics and...

9 comments

Would Amazon Hire Tolkien to write the Rings of Power?

Mike Lewis

Aug 314 min read

Would Amazon Hire Tolkien to write the Rings of Power?

The fundamental problem with the Rings of Power series is the problem across almost all cultural organizations. Cultural organizations...

16 comments

Democrats are the Party of Football? A Misguided Claim

Mike Lewis

Aug 241 min read

Democrats are the Party of Football? A Misguided Claim

Recently, a claim made by Pablo Torre of ESPN on MSNBC has sparked a minor debate: the assertion that the Democratic Party is the party...

7 comments

From Athletes to Ad Platforms: The Evolution of the Olympics

Mike Lewis

Aug 201 min read

From Athletes to Ad Platforms: The Evolution of the Olympics

In this episode of the Fanalytics podcast, Mike Lewis, a marketing professor at Emory University, discusses the significance and future...

6 comments

Mike Lewis

Aug 197 min read

It's a Brady - Rapinoe Kind of Election

Pop Culture and Politics Republicans and Democrats are two tribes (barely) living in harmony. The divide is very apparent across...

10 comments

Mike Lewis

Aug 131 min read

NFL Fandom Rankings 2024 - Part 2

NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed! Join Mike Lewis, a professor at Emory University, as he delves into the world of...

8 comments

NFL Fandom Rankings: The Last Cultural Unifier?

Mike Lewis

Aug 67 min read

NFL Fandom Rankings: The Last Cultural Unifier?

The Last Cultural Unifier? In 2024, few cultural touchstones unify America. One of the remaining cultural unifiers is the NFL. It is...

9 comments

Mike Lewis

Jul 302 min read

Political Fandom Podcast and Essay

Our deep dive into Political Fandom and the 2024 Election The Podcast Political Fandom and the 2024 Election: Trump vs. Harris In this...

8 comments

Mike Lewis

Jul 3012 min read

Political Fandom and the 2024 Election: Trump vs. Harris

Political Fandom, Celebrity Candidates, and Trump vs. Harris The 2024 Presidential campaign has been a roller coaster ride this summer....

6 comments

Trump versus Harris: Political Fandom Analytics / TikTok vs You Tube Shorts

Mike Lewis

Jul 251 min read

Trump versus Harris: Political Fandom Analytics / TikTok vs You Tube Shorts

Social Round Up This week the emphasis has been on creating short content for social channels. It is sort of an experiment and an effort...

8 comments

Hawk Tuah: Viral Content and 2024 America

Mike Lewis

Jul 221 min read

Hawk Tuah: Viral Content and 2024 America

Haliey Welch: The Viral Sensation and What It Means for Modern Fandom Join host Mike Lewis on this special episode of the Fanalytics...

6 comments

Mike Lewis

Jul 162 min read

Olympics Future Fandom

This post includes links to our pre-Olympics coverage. It's not a preview of the games, but rather a look into the future of Olympic...

7 comments

Mike Lewis

Jul 51 min read

WNBA Future Fandom Podcast

In this episode of the Fanalytics podcast, part of the 'Future Fandom' series, the host delves into the rise of the WNBA as a major...

7 comments

Mike Lewis

Jun 183 min read

WNBA Forecast

The following is the conclusion from a (much) longer piece at the substack (HERE). Please check it out - it is a thorough look at the...

7 comments

The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA

Mike Lewis

Jun 101 min read

The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA

In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's...

9 comments

Mike Lewis

May 302 min read

Future Fandom - Caitlin Clark

Caitlin Clark has had one of the most distinctive years in sports history. Clark burst into public consciousness during the women’s 2023...

4 comments

Mike Lewis

May 291 min read

Exploring Future Fandom

In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new...

31 comments

Mike Lewis

May 131 min read

Future Fandom Project Entry 3

Today's post at the Future Fandom Project (The Future Fandom Substack) discusses Part 1 of our methodology. This is given in picture form...

4 comments

Mike Lewis

Apr 304 min read

Next Generation Fandom Survey 2024

Fandom Rebounds but Gen Z Interest Continues to Lag Fandom is about the shared passion for cultural entities. It can be focused on a...

29 comments

WNBA Sellouts- Fandom Breakthrough or Marketing Hype?

Mike Lewis

Apr 242 min read

WNBA Sellouts- Fandom Breakthrough or Marketing Hype?

(Please check out and subscribe to the new substack—this is where I will be publishing longer, more academic essays.) Women’s basketball...

4 comments

Mike Lewis

Apr 222 min read

Future Fandom Project

I am going to start publishing a few (slightly) longer pieces related to the future of fandom on substack. The first post details the...

6 comments

Final Four Storylines & Troubleshooting Minor League Football

Doug Battle

Apr 22 min read

Final Four Storylines & Troubleshooting Minor League Football

This episode delves into the passion of college basketball fandom as the Final Four approaches while also exploring the hurdles and...

9 comments

Mike Lewis

Mar 271 min read

Celebrity Fandom Project 2024

One component of our Next Generation Fandom Survey is an investigation into fandom for a select group of athletes, celebrities,...

8 comments

March Madness & College Basketball's Magic

Doug Battle

Mar 261 min read

March Madness & College Basketball's Magic

In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the...

10 comments

Mike Lewis

Mar 223 min read

Caitlin Clark Fandom

Caitlin Clark has gone from a relative unknown (to the general public) to the face of college basketball in the last year. She will be a...

5 comments

The Impact of NIL on College Sports & Analyzing Political Fandom

Doug Battle

Mar 192 min read

The Impact of NIL on College Sports & Analyzing Political Fandom

In this podcast episode, Emory Professor Mike Lewis explores NIL's transformation on college sports and dissects the complexities of...

10 comments

Mike Lewis

Mar 1313 min read

Political Fandom and Trump's VP Pick

Note: This page is the landing spot for our analyses of political fandom and Trump's VP pick. It will be updated regularly with...

4 comments

Free Agency Madness & The NCAA Tournament(s)

Doug Battle

Mar 132 min read

Free Agency Madness & The NCAA Tournament(s)

Emory Marketing Professor gives his NFL free agency analysis and makes a bold March Madness prediction involving both men's and women's...

3 comments

Doug Battle

Mar 52 min read

The NFL Combine & Caitlin Clark

This episode discusses the excitement around the upcoming NFL draft, with a focus on six potential first-round quarterbacks, as well as...

3 comments

Fields' Future & The Challenge of Evaluating Quarterbacks

Doug Battle

Feb 272 min read

Fields' Future & The Challenge of Evaluating Quarterbacks

In the latest episode of Fanalytics, Emory Professor Mike Lewis explores Justin Fields' future, the challenge of evaluating quarterback...

2 comments

Mike Lewis

Feb 254 min read

Fandom Survey 2024 Preview

The Next Generation Fandom Survey is an annual look at sports and cultural fandom across the generations. We are about to begin data...

6 comments

Reviewing All Star Weekend & The State of Basketball Fandom

Doug Battle

Feb 201 min read

Reviewing All Star Weekend & The State of Basketball Fandom

In this week's podcast, Emory Marketing Professor Mike Lewis provides a detailed review of the NBA All-Star Weekend events and analyzes...

4 comments

Coin Toss Analytics & Super Bowl LVIII Stories

Doug Battle

Feb 131 min read

Coin Toss Analytics & Super Bowl LVIII Stories

In this week's podcast, Emory Marketing Professor Mike Lewis discusses Super Bowl LVIII with an emphasis on fandom and analytics....

1 comment

The Swiftie Bowl & Why Marketing Ruins Everything

Doug Battle

Feb 61 min read

The Swiftie Bowl & Why Marketing Ruins Everything

Emory Marketing Professor Mike Lewis highlights Super Bowl LVIII's biggest stories and breaks down Taylor Swift's ability to hijack...

1 comment

Doug Battle

Jan 231 min read

The End of Sports Illustrated

This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis...

3 comments

Head Coach Hiring & The 2024 Coaching Carousel

Doug Battle

Jan 161 min read

Head Coach Hiring & The 2024 Coaching Carousel

Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's...

1 comment

Ideological Capture in Sports & Entertainment

Doug Battle

Jan 101 min read

Ideological Capture in Sports & Entertainment

Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are...

2 comments

Doug Battle

Jan 41 min read

Mascot Mayhem & The New CFB Bowl Era

Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand...

1 comment

Doug Battle

Dec 26, 20231 min read

Top Sports Happenings of 2023 (Part 2)

In part two of our two-part podcast special recapping 2023, Emory Professor Mike Lewis several of 2023's most important sports events...

10 comments

Doug Battle

Dec 20, 20231 min read

The Top Sports Events of 2023 (Part 1)

In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion...

2 comments

Player Contracts, NFL Villains, and Gaming Fandom

Doug Battle

Dec 12, 20231 min read

Player Contracts, NFL Villains, and Gaming Fandom

This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA)...

1 comment

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