Ultimate Boxing (and Marketing) Showdown: Tyson VS Paul
GET THE full podcast HERE This week, we're diving into the biggest boxing event of the year. Now, I'm not claiming it's going to be the...
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Fanalytics Blog
Weekly content pertaining to sports analytics & fandom
Mike Lewis
Nov 74 min read
MLB Future Fandom Report - Part 1
Major League Baseball, alongside the NFL, has been one of the two cornerstones of American sports culture. At least, that’s what baseball...
Mike Lewis
Oct 241 min read
The WNBAs (Missed) Caitlin Clark Opportunity
I think the WNBA is the most fascinating sports business story of the year. A unique mainstream star in Caitlin Clark. Jealousies and...
Mike Lewis
Oct 112 min read
A Master Class in Fandom Marketing: Green Day's Nostalgic Promotion Strategy
Introduction (Note- I let the AI write this based on the TikTok and Youtube Videos) In today's rapidly evolving market, where the battle...
Mike Lewis
Oct 81 min read
Sports Marketing and Analytics Course
This one is a public service post. The post about my upcoming course on Sports Marketing and Analytics in the Spring of 2025 at Emory. I...
Mike Lewis
Sep 241 min read
MLB 2024 Review: Ohtani, Judge, Skenes and the White Sox
Fanalytics Podcast: The Future of Major League Baseball - Key Players and Troubling Trends In this episode of the Fanalytics podcast,...
Mike Lewis
Sep 126 min read
The Fandom Analytics Book
I finally took the time to write a book on fandom analytics. If you enjoy the blog and podcast content, the book would be a great next...
Mike Lewis
Sep 31 min read
Analyzing the Intersection of Politics and Sports: A Deep Dive with Professor Mike Lewis
In this episode of the Fanalytics podcast, Mike Lewis, a professor at Emory University, explores the interplay between politics and...
Mike Lewis
Aug 314 min read
Would Amazon Hire Tolkien to write the Rings of Power?
The fundamental problem with the Rings of Power series is the problem across almost all cultural organizations. Cultural organizations...
Mike Lewis
Aug 241 min read
Democrats are the Party of Football? A Misguided Claim
Recently, a claim made by Pablo Torre of ESPN on MSNBC has sparked a minor debate: the assertion that the Democratic Party is the party...
Mike Lewis
Aug 201 min read
From Athletes to Ad Platforms: The Evolution of the Olympics
In this episode of the Fanalytics podcast, Mike Lewis, a marketing professor at Emory University, discusses the significance and future...
Mike Lewis
Aug 197 min read
It's a Brady - Rapinoe Kind of Election
Pop Culture and Politics Republicans and Democrats are two tribes (barely) living in harmony. The divide is very apparent across...
Mike Lewis
Aug 131 min read
NFL Fandom Rankings 2024 - Part 2
NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed! Join Mike Lewis, a professor at Emory University, as he delves into the world of...
Mike Lewis
Aug 67 min read
NFL Fandom Rankings: The Last Cultural Unifier?
The Last Cultural Unifier? In 2024, few cultural touchstones unify America. One of the remaining cultural unifiers is the NFL. It is...
Mike Lewis
Jul 302 min read
Political Fandom Podcast and Essay
Our deep dive into Political Fandom and the 2024 Election The Podcast Political Fandom and the 2024 Election: Trump vs. Harris In this...
Mike Lewis
Jul 3012 min read
Political Fandom and the 2024 Election: Trump vs. Harris
Political Fandom, Celebrity Candidates, and Trump vs. Harris The 2024 Presidential campaign has been a roller coaster ride this summer....
Mike Lewis
Jul 251 min read
Trump versus Harris: Political Fandom Analytics / TikTok vs You Tube Shorts
Social Round Up This week the emphasis has been on creating short content for social channels. It is sort of an experiment and an effort...
Mike Lewis
Jul 221 min read
Hawk Tuah: Viral Content and 2024 America
Haliey Welch: The Viral Sensation and What It Means for Modern Fandom Join host Mike Lewis on this special episode of the Fanalytics...
Mike Lewis
Jul 162 min read
Olympics Future Fandom
This post includes links to our pre-Olympics coverage. It's not a preview of the games, but rather a look into the future of Olympic...
Mike Lewis
Jul 51 min read
WNBA Future Fandom Podcast
In this episode of the Fanalytics podcast, part of the 'Future Fandom' series, the host delves into the rise of the WNBA as a major...
Mike Lewis
Jun 183 min read
WNBA Forecast
The following is the conclusion from a (much) longer piece at the substack (HERE). Please check it out - it is a thorough look at the...
Mike Lewis
Jun 101 min read
The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA
In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's...
Mike Lewis
May 302 min read
Future Fandom - Caitlin Clark
Caitlin Clark has had one of the most distinctive years in sports history. Clark burst into public consciousness during the women’s 2023...
Mike Lewis
May 291 min read
Exploring Future Fandom
In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new...
Mike Lewis
May 131 min read
Future Fandom Project Entry 3
Today's post at the Future Fandom Project (The Future Fandom Substack) discusses Part 1 of our methodology. This is given in picture form...
Mike Lewis
Apr 304 min read
Next Generation Fandom Survey 2024
Fandom Rebounds but Gen Z Interest Continues to Lag Fandom is about the shared passion for cultural entities. It can be focused on a...
Mike Lewis
Apr 242 min read
WNBA Sellouts- Fandom Breakthrough or Marketing Hype?
(Please check out and subscribe to the new substack—this is where I will be publishing longer, more academic essays.) Women’s basketball...
Mike Lewis
Apr 222 min read
Future Fandom Project
I am going to start publishing a few (slightly) longer pieces related to the future of fandom on substack. The first post details the...
Doug Battle
Apr 22 min read
Final Four Storylines & Troubleshooting Minor League Football
This episode delves into the passion of college basketball fandom as the Final Four approaches while also exploring the hurdles and...
Mike Lewis
Mar 271 min read
Celebrity Fandom Project 2024
One component of our Next Generation Fandom Survey is an investigation into fandom for a select group of athletes, celebrities,...
Doug Battle
Mar 261 min read
March Madness & College Basketball's Magic
In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the...
Mike Lewis
Mar 223 min read
Caitlin Clark Fandom
Caitlin Clark has gone from a relative unknown (to the general public) to the face of college basketball in the last year. She will be a...
Doug Battle
Mar 192 min read
The Impact of NIL on College Sports & Analyzing Political Fandom
In this podcast episode, Emory Professor Mike Lewis explores NIL's transformation on college sports and dissects the complexities of...
Mike Lewis
Mar 1313 min read
Political Fandom and Trump's VP Pick
Note: This page is the landing spot for our analyses of political fandom and Trump's VP pick. It will be updated regularly with...
Doug Battle
Mar 132 min read
Free Agency Madness & The NCAA Tournament(s)
Emory Marketing Professor gives his NFL free agency analysis and makes a bold March Madness prediction involving both men's and women's...
Doug Battle
Mar 52 min read
The NFL Combine & Caitlin Clark
This episode discusses the excitement around the upcoming NFL draft, with a focus on six potential first-round quarterbacks, as well as...
Doug Battle
Feb 272 min read
Fields' Future & The Challenge of Evaluating Quarterbacks
In the latest episode of Fanalytics, Emory Professor Mike Lewis explores Justin Fields' future, the challenge of evaluating quarterback...
Mike Lewis
Feb 254 min read
Fandom Survey 2024 Preview
The Next Generation Fandom Survey is an annual look at sports and cultural fandom across the generations. We are about to begin data...
Doug Battle
Feb 201 min read
Reviewing All Star Weekend & The State of Basketball Fandom
In this week's podcast, Emory Marketing Professor Mike Lewis provides a detailed review of the NBA All-Star Weekend events and analyzes...
Doug Battle
Feb 131 min read
Coin Toss Analytics & Super Bowl LVIII Stories
In this week's podcast, Emory Marketing Professor Mike Lewis discusses Super Bowl LVIII with an emphasis on fandom and analytics....
Doug Battle
Feb 61 min read
The Swiftie Bowl & Why Marketing Ruins Everything
Emory Marketing Professor Mike Lewis highlights Super Bowl LVIII's biggest stories and breaks down Taylor Swift's ability to hijack...
Doug Battle
Jan 231 min read
The End of Sports Illustrated
This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis...
Doug Battle
Jan 161 min read
Head Coach Hiring & The 2024 Coaching Carousel
Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's...
Doug Battle
Jan 101 min read
Ideological Capture in Sports & Entertainment
Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are...
Doug Battle
Jan 41 min read
Mascot Mayhem & The New CFB Bowl Era
Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand...
Doug Battle
Dec 26, 20231 min read
Top Sports Happenings of 2023 (Part 2)
In part two of our two-part podcast special recapping 2023, Emory Professor Mike Lewis several of 2023's most important sports events...
Doug Battle
Dec 20, 20231 min read
The Top Sports Events of 2023 (Part 1)
In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion...
Doug Battle
Dec 12, 20231 min read
Player Contracts, NFL Villains, and Gaming Fandom
This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA)...
Doug Battle
Dec 5, 20231 min read
The Playoff Committee & The NBA's In-Season Tournament
In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff...
Doug Battle
Nov 29, 20231 min read
The Power of Rivalries in Sports Fandom
In this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern,...
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