In this episode of the Fanalytics podcast, Mike Lewis, a professor at Emory University, explores the interplay between politics and sports, focusing on how different cultural segments map onto the 2024 election. He discusses significant moments when politics intersected with sports, such as Colin Kaepernick's kneeling protests and the US women's national soccer team's equal pay dispute. Using data from the Next Generation Fandom Survey, Lewis compares the fan bases of Donald Trump and Kamala Harris, highlighting the differences in their cultural preferences. The survey shows that Trump fans generally have lower levels of celebrity engagement compared to Harris fans. The podcast also delves into the potential influence of key celebrities like Elon Musk, Joe Rogan, and Taylor Swift on the election, emphasizing how their endorsements might sway voter turnout in crucial swing states. The episode concludes with insights into the broader implications of celebrity endorsements in political campaigns.
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