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From Athletes to Ad Platforms: The Evolution of the Olympics

In this episode of the Fanalytics podcast, Mike Lewis, a marketing professor at Emory University, discusses the significance and future prospects of the Olympics. He examines the recent Paris 2024 Olympics, highlighting both its successes and challenges. Key points include the doubling of viewership for the opening ceremony compared to the Tokyo games, but the overall decline in viewership compared to past decades. Lewis delves into the politics interwoven with the event, touching on controversies like the Drag Queen Last Supper and LeBron James as flag bearer. He stresses the potential of the Olympics to create niche stars in less popular sports, while questioning the balance between leveraging established stars like LeBron James and fostering new Olympic legends. Finally, the episode hints at broader discussions on politics in fandom, to be covered in future episodes.





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In this edition of his podcast, marketing professor Mike Lewis talks about the 2024 Summer Olympics in Paris, pointing both the good and the bad. He says that the opening ceremony had twice as many viewers as in previous years, but that altogether, the show had a decrease in viewership. slope game

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