This one is a public service post.
The post about my upcoming course on Sports Marketing and Analytics in the Spring of 2025 at Emory. I decided to do it as a public video for two reasons. First, so I could answer any questions for Emory students in one place. Second, I think there are a lot of folks interested in the sports and entertainment industries and I wanted to provide a glimpse of what is available.
Exploring Fandom: The Intersection of Culture and Analytics
This video serves as a preview for a sports marketing and analytics course at Emory University, touching on the cultural significance of fandom. The course explores the interdisciplinary nature of fandom analytics, merging anthropology, psychology, and marketing to understand why fandoms form and their value both culturally and commercially. It covers the influence of figures like Michael Jordan on brand equity and delves into performance metrics in sports. With statistics highlighting the global impact of events like the Super Bowl and the Olympics, the video underscores fandom's relevance in unifying societies and driving big business.
00:00 Introduction to Sports Marketing and Analytics
00:39 Understanding Fandom
01:29 Course Overview and Approach
02:31 Interdisciplinary Nature of Fandom Analytics
03:13 Deep Dive into Sports Analytics
04:02 The Cultural Impact of Fandom
04:48 Conclusion and Final Thoughts
The video is posted on TikTok and Youtube. I will respond to any comments or questions about the course in the TikTok comments
YouTube link is below
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